Wellness Initiative
Given the chance to collaborate with CVS on their new wellness initiative, Bose entrusted me with leading the project due to my substantial experience with the retailer. Leveraging my knowledge of the typical CVS customer, I ensured Bose stayed on brand and designed a display tailored to meet their specific needs. Direct collaboration with sales and the CVS visual team allowed for the successful launch of Bose Hear and Sleep products. This effort supported a high-profile partnership, resulting in the creation of four display variants for over 50 test stores.
These fixtures offer interactive learning through either a touch screen or static graphic, providing additional product information. Dummy products were positioned behind acrylic to convey size information and enhance the customer's visual experience while watching the accompanying video.
In implementing this display program, the store mandated the inclusion of pull cards since product boxes would be stored behind the registers.