Complete takeover of the mezzanine to commemorate NBA All-Star Week, featuring a dual gaming setup, an Instagram-worthy photo spot, expansive graphics, and a Wall of Fame. This transformed space offered an engaging and immersive shopping experience showcasing diverse product lines. Additionally, it functioned as a meet-and-greet event venue, allowing fans to capture moments with Kyle Kuzma.
Incorporating fluorescent edge acrylic introduces a captivating element, creating the illusion of illuminated shelves and providing cohesion to the space. The Hall of Fame wall, intentionally adorned in understated, muted colors, giving a vintage ambiance.
A sampling of social posts created during the meet and greet event with Kyle Kuzma.