![PCL_GFormLogo [Converted].png](https://images.squarespace-cdn.com/content/v1/579f9fe69de4bb86ac8bfbb2/1552421294728-VZUH789Q302XOZXX944P/PCL_GFormLogo+%5BConverted%5D.png)
Shortly after G-Form’s inception, the company was moving forward with creating a wholesale display program. Since G-Form was new to the retail business, they needed guidance on how to present themselves in the marketplace and reach their target customer. After learning more about the brand including their core message and customer base, I was able to create a display program to help promote their vision and launch their product in a wholesale setting.
Considering G-form was a new product, I recognized the significant need for customer education. To assist with this I collaborated with the company on the idea to incorporate a screen to relay the product story, information and brand message.