Industrial Designer
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Toys R Us Interactive Displays

The interactive collection of displays highlight the educational section of the toy store. These displays showcase age appropriate games and books for companies like VTech, LeapFrog, and Fisher Price.

Interactive Inline

Interactive Inline

This inline allows the customer to affectively make a more informed decision with the games displayed by both brand and age level. The section also includes an interactive screen component which allows the customer to pick out the best game for their child's needs and preferences.

Interactive Powerwing

Interactive Powerwing

This powerwing has a touch screen system where parents can answer a series of questions about their child to match them with the correct product based on their answers. The buttons that correspond with the location of the matching product will illuminate once the product is shown on screen.

Interactive Endcap

Interactive Endcap

This interactive endcap allows customers to pick the best product and brand suited for them based on a series of questions answered on the touch screen monitor.